Closest ll bean near me1/7/2024 ![]() Many colors are currently on backorder until late August. Whatever is drawing shoppers to the Boat and Tote-nostalgia, accessibility, fear of missing out on the joke-they're buying in droves. ![]() Tyler McCall ( carrying her Ironic Boat and Tote last month. I was also, for better or worse, hooked," she says. The "Gucci" bag made its way to a store opening party in SoHo, where Krentcil says it got compliments from A$AP Rocky and a thumbs-up from Alessandro Michele himself. ![]() In 2003, Krentcil had label name Dior embroidered onto a college tote bag she eventually passed down to a family friend by 2018, she had Gucci sewn onto another tote and Balenciaga embroidered onto a red backpack. Before that, shoppers like fashion journalist Faran Krentcil were cheekily emblazoning their L.L.Bean bags with other designers' logos. (The $8 monogram tool does block some trademarks and inappropriate phrases, leaving shoppers to seek out independent shops or pull out their own sewing machines.) Her "psycho" tote was inspired by an anonymous woman's bag from 2021, captured by stylist Juliana Salazar on Instagram. Wiener and her followers aren't the first people to test the limits of L.L.Bean's customization tool-or circumvent it entirely. "Instead of a monogram, you have something snarky," Weiner says. If you didn't have one, you knew someone who had one or whose mom had one." But now, the bag comes with a modern twist. "I always think about my mom carrying one growing up. "It's so exciting for me because so many people are now discovering this timeless item," Wiener tells. "Some of my favorites are the ones that are self-deprecating or point at what might be a flaw or something you wouldn't truly advertise, but then you advertise it," she says. One recent post showcases bags embroidered with commercial catchphrases and Taco Bell menu items Wiener tells me she has several as-yet-unshared photos embroidered with Twilight references. There's the self-aware, slightly unsettling adjective (unhinged, unwell, psycho) the probably litigious, definitely unlicensed high-fashion reference (Birkin, Gucci, Prada) or the pop culture nod (Gone Girl, Owl Theory, EGOTing). Beyond her profile, the totes have also been covered by a number of TikTok creators including and Ironic Boat and Totes Wiener posts can veer in all sorts of directions, but a few threads stand out. Air Mail social media editor and "lifelong" Boat and Tote carrier Gracie Wiener catalogs sightings for an audience of 25.6K followers on Instagram ( and another 25.3K on TikTok ( On the group chat app Geneva, she manages a 24/7 Boat and Tote discussion with 544 members and counting. For just shy of 80 years, L.L.Bean's canvas bags were mostly customized with preppy monograms and vanilla phrases, but a growing social media movement is taking the classic embroidery in a funnier direction.ĭubbed the "Ironic Boat and Tote," the bag eschews the simple monogram for a sarcastic phrase or pop culture reference. Unhinged in Baroque script or full of it in screaming capital letters is not it. When you see one of L.L.Bean's Boat and Tote bags in the wild-carried in line at the grocery store, perched on a beach towel-there's a certain expectation for what's embroidered on the side.
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